Fat Tire introduced an entire generation to craft beer, with an unwavering commitment to environmental sustainability since the start. As the urgency of the climate crisis has grown, and new avenues have emerged to reduce our impact, we’ve doubled down on climate action and advocacy investments using every tool we have.

Craft beer has also come a long way since Fat Tire first helped put it on the map. Much like we have continued to advance our impact reduction strategy, we have also evolved our iconic recipe with the goal of making a crisper, brighter Fat Tire. 

Whether you love the planet, enjoy great beer, or both – we hope you will embrace the chance to evolve along with us.

Fat Tire was born on a bike. When our co-founder pedaled his way through Europe, sampling beer along the way, the tires on his mountain bike garnered glances and comments that inspired the name of a craft beer icon. The flavor profiles he discovered on that ride sparked the recipe for a beer he would begin to brew in his Colorado basement.